SOCIAL MEDIA IS A BRAND MANAGEMENT KILLER….JUST ASK KD!​

Wow, really KD.  You’ve got multiple MVP awards, you finally got your “chip” (championship for the uninitiated!) and you’ve got more money than you could ever possibly spend.  And no we know that you’ve to multiple phony twitter accounts that you use to talk smack to folks who come at you online.  OK, couple questions here, and number one is, “Why the hell do you even care what some whack job on a twitter account has to say?” 

 

And here’s why I say that! “You’re a gosh darned millionaire!”  Nothing people say should matter at your level of success, and you are doing irreparable harm to your brand fooling around with twitter.  Trying to defend yourself against folks that no matter what you say will still have a crazy opinion ready to fire off at you anyway.  You’re a superstar of the highest order.  You are literally one of the top two players on the planet. Not the country, the dang planet.  I can’t even imagine why this would even be on your radar.  There are tons of the companies that would have wanted to do business with you because of who you are and the success you’ve attained.

 

Car, shoe, soft drink & clothing, I know you already know about the 4 jewels of the celebrity dollar.  And maybe because of your incredible riches already achieved by you, you feel like you don’t need to make any more “power moves”! But here’s the deal, this twitter scandal will likely resonate throughout the rest of your career.  And for all those following along and keeping score, let this be a lesson to you.  The only way twitter works in your favor and all social media for that fact is if you are always and I mean always, every single post is all about nothing but positivity. End of sentence.

 

But by nature, we just aren’t built that way.  And what KD failed to understand and his handlers failed to ever convey to him, is that he simply cares too much.  Why, because it’s a battle you just can’t win.  There’s always going to be some nut job with an anonymous profile coming at you with some craziness.  You’re never ever going to be able to satisfy all the cynics and critics that float through the Twitter-verse and every other social media platform.  So take some advice, from a former journalist, who was always forced to bite his tongue, just point your 17 million followers toward your next shoe release date.  I mean good lawd, son—follow the money. 

 

We all know that the one thing that really matters to athletes, on any level, is not going viral. LOL, that’s right they don’t wanna be the butt of any jokes, they don’t want to be on Not Top 10 on SportsCenter and they damn sure don’t want to be a crying Jordan meme.  The trash talk KD will be subjected to from fans and opposing players this season will relentless and brutal.  That can be good or bad.

 

Back in the day the rumor was that you didn’t want to trash talk his Airness! If you didn’t piss him off he might only drop 25 on you.  But if you pissed him off, he might put a 50 spot on ya and make you an everlasting highlight for all to marvel at for generations to come.  Let’s see how KD responds.  The only way to shake this Twitter crisis is to have a season of record-breaking proportions – which is probably next to impossible since he’s coming off the ole Championship hangover! We shall see and we can only hope he plays his way out of this self imposed exile.  Maybe then we can get back to talking about what KD does best, that is shoot the rock!