Tips To Help You Get Broadcast Ready!
If you’re getting ready for your TV appearance the morning of—well my friends its too late, you may have already blown the opportunity. And that’s how you need to approach it—it’s a golden opportunity to promote your widget and get yourself some very valuable air-time. If you get a 3:30 second interview, just do the math and think about what a what 3:30 spot would cost in advertise dollars. Oh yea, it aint cheap.
First things first. You need to know what you want to say, and why it matters.You need to be succinct and compelling. The average TV soundbite is around seven seconds long. To get ready for your interview, practice being interviewed with a stopwatch to get a feel for the length of your answers. You don’t have to keep your answers to 7 seconds, but you do want to make sure you have some good words and phrases that can easily be extracted by reporters and editors.
Have three main points that you want to get across, and feel free to keep a 5x7 card on the desk or in your lap, just to help remind you of those points. Remember this is critical and might mean the difference between success and failure for the interview.
One thing that won’t happen before the interview is a look at the questions. It is perfectly natural to want to know the exact questions you’ll be asked in order to prepare accordingly. What I’ve found over the years is when you provide exact questions in advance, you get stiff, stale, canned answers, which does a disservice actually to the interview. The goal of the interview, from both sides is for it to look as natural as possible. That helps you come across as more genuine, and when you are genuine you become a likeable and credible character.What you might want to do is ask for is a list of topics to be covered in the interview. That allows you to gather your thoughts beforehand, but leaves room for the spontaneity that will make you and your brand resonate with the audience.
Most times reporters will do sort of a pre interview and that will normally give you a good idea as to where they are going with the story. That will also give you a chance to work your rehearsed answers into the questions posed to you.
Remember this is the digital age so treat the interview as if it were live, even if it isn’t. Many News outlets will often run unedited versions of your interview on the Internet, because that’s an opportunity for the news outlet to extend the story and gauge the viewer interest. If there is considerable interest that will determine what keeps the story moving in the outlets’ eyes.
Another key point to always remember is that television is a visual medium andTV reporters need good visuals to back up your story. The more ideas you give them, the more certain you can be that the visual elements match what you are saying. Say dog, see dog. That’s a reporters montra to help elevate and move a story along that’s well told and visually appealing. It’s quite frankly the most important element of the story and what helps make the story, your story, memorable. And that’s the goal.