So the red light is back on and you are live in the studio.  First thing that comes to your mind is, “Oh Lord what are they going to ask me about!”  Well I’ve got news for you, at that point you’re a deer in the headlights.  Your goose is cooked, especially if you haven’t prepared and done with the work to get ready for any and every situation.  But there is one thing that you can carry with you for next television or radio appearance that  no one can take from you, and that is your original you.  Your genuine self is the best asset you will always have in any interview.


The best interviews are those that quite frankly don’t feel like interviews.  Those watching are just kind of peaking in on a wonderful conversation infused with great information energy and authenticity.  You don’t have to possess the kind of charisma and presence of George Clooney or Will Smith as long as you are authentic and the audience looks at you as genuine. 


Authenticity is the one characteristic that people will always respect.  People will always look passed the warts and shortcomings if they believe you are genuine.  They may not agree with your position, but they will respect your position.  This is especially critical for media appearances, because it will often times help shape the conversation.  After interviewing people for nearly 30 years I promise you , it’s really hard to ask someone difficult and prickly questions when they come across as sincere and well meaning.  And remember most folks are asking for media exposure I’m not talking about ambush interviews and those situations.  But even in crisis situations, appearing honest and forthright are always going to be your best bet and best approach to connecting with your audience.


So why does one interviewee come off as completely phony and another absolutely authentic? And what does it really mean to be authentic, anyway?  Almost every interviewer can recognize phony and the effort to be evasive when being pressed or asked a tough question.  The best practice is to remain honest and humble and remember that you have my permission to be vulnerable.  It will carry you through tough situations and remember the mob is fickle and in the era of “Fake News” your authenticity in a crisis situation might just turn you into a sympathetic figure, and that’s a plus when it comes to winning in crisis communications.